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About Marketing
Marketing portal · media partner · Media
About Marketing is a Polish trade portal for marketers: digital campaigns and SEO, artificial intelligence in commerce, social media, influencer marketing and e-commerce, served as news, interviews, reports and commentary. It writes for people who plan strategy rather than chase tricks, closer to a trade magazine than a news wire. Its front page shows the range: pieces on whether B2B influencer marketing is about credibility rather than reach, on when programmatic advertising pays off, on how to write content that an AI summary cannot replace, and on automating social media without an automated tone. It covers the advertising industry's institutions and events as they happen, such as the first Retail Media Map published by IAB Polska, the nominations for the Effie Awards Poland 2026, the KTR 2026 awards, in which TBWA\Warsaw was named Agency of the Year and Netflix Advertiser of the Year, and the work of the Polish broadcasting council on media education in the age of AI. It also reports on brand campaigns and on technology moves in Warsaw, among them Google opening its first Accessibility Discovery Centre in Central and Eastern Europe, and on startups such as AlterCast, which wants to license people's likenesses for AI advertising, a topic that sits close to the festival's own subject.
