JoannaUniwersal

Chief strategy officer at Keino Group, where she is responsible for growing the strategy practice across Keino Creative, Mido and Joho, for the day-to-day work on client projects, and for giving strategy a stronger part in how brands are built.

She built her experience in Poland, the United Kingdom, the Netherlands and Singapore, working at Ogilvy Amsterdam, Ogilvy Poland and Ogilvy UK among others, and as a strategy consultant and freelance strategy director. For seven years she has worked with the Cannes Lions International Festival of Creativity, where she co-writes the briefs for the Young Lions competition.

Her practice puts an analytical approach next to creative thinking, turning complex strategic problems into answers that matter to consumers and to the business. She has worked for brands including Samsung, Allegro, LEGO, Mondelez, Orange, Unilever, Philips, Vodafone, the Financial Times, Swarovski and Uniqlo.