In the programme
KEYNOTE: WHO OWNS WHAT YOU GENERATE?
From Warner Bros to Higgsfield: what professionals need to know before they create, publish and sell. Powered by CopySight
From Warner Bros to Higgsfield: what a professional needs to know before creating, publishing and selling. Artem Petrov built a company on making authorship of AI made work provable, so he talks about the paperwork nobody wants to do but which decides whether what you generated is genuinely yours. Concretely: what to collect before you start, and what to do when somebody challenges the rights after release.
- From Warner Bros to Higgsfield: what changes when a studio has to prove authorship
- How to make generated work legally yours before you publish or sell it
- The paperwork nobody wants to do, from the founder who built a company on it
Who
Artem Petrov
CEO · Founder
Co-founder and CEO of CopySight AI, the Los Angeles platform he started in 2024 to make AI-generated content legally protectable for enterprises. A creative director and artist, he was a creative director at Snap, where he helped launch the Spectacles AR glasses for creators, and a tech creative director at Meta building mixed-reality products. He also co-founded the AI-compliance platform GetGen.ai, and earlier ran an adtech business for around a decade, working with brands such as Disney and L'Oréal and leading it to multimillion-dollar exits.
