MAIN STAGEFriday 28 August16:00–16:30Talks

KEYNOTE: WHO OWNS WHAT YOU GENERATE?

From Warner Bros to Higgsfield: what professionals need to know before they create, publish and sell. Powered by CopySight

From Warner Bros to Higgsfield: what a professional needs to know before creating, publishing and selling. Artem Petrov built a company on making authorship of AI made work provable, so he talks about the paperwork nobody wants to do but which decides whether what you generated is genuinely yours. Concretely: what to collect before you start, and what to do when somebody challenges the rights after release.

What it covers

• From Warner Bros to Higgsfield: what changes when a studio has to prove authorship
• How to make generated work legally yours before you publish or sell it
• The paperwork nobody wants to do, from the founder who built a company on it