FROM THE DIRECTOR'S CHAIR TO GENERATIVE AI
Friday, Aug 28, 13:30-14:00, WARSAWJS, Warsaw Presidential Hotel. How to transform without losing the heart
In the programme
FROM THE DIRECTOR'S CHAIR TO GENERATIVE AI
How to transform without losing the heart
A director who spent years making commercials and music videos the classical way now directs AI work with The Dor Brothers. This is that move told from the inside: what carries over from the old craft, what has to be unlearned, and what a director actually does once the camera is gone. Underneath sits the harder question, whether the thing that made the work worth watching survives a change of tools, and where exactly it gets lost when it does not.
Who
Matthew Szewczyk
Director · Creative Director
Los Angeles-based, genre-agnostic filmmaker and creative director now directing AI work with The Dor Brothers, the collective billed as the world's leading AI video studio. He won Best Director at the Studio City International Film Festival for his surveillance thriller The Right Hand of God, earned a Los Angeles Music Video Award nomination, and has directed commercial spots for Uber, Hurley, Unilever and CAA and artists including the Black Eyed Peas. He has since moved into AI commercial filmmaking, directing a spot for Phrasly.AI produced with Sapien Films AI.
At Warsaw Glitch 2026
- Press conference · Friday, Aug 28 · 12:30-13:00 · ACADEMY
- FROM THE DIRECTOR'S CHAIR TO GENERATIVE AI · Friday, Aug 28 · 13:30-14:00 · WARSAWJS
- FROM SET TO SYNTHETIC: inside the new AI advertising workflow · Saturday, Aug 29 · 12:05-12:35 · ACADEMY
Read next
