WARSAWJSFriday 28 August13:30–14:00Talks

FROM THE DIRECTOR'S CHAIR TO GENERATIVE AI

How to transform without losing the heart

A director who spent years making commercials and music videos the classical way now directs AI work with The Dor Brothers. This is that move told from the inside: what carries over from the old craft, what has to be unlearned, and what a director actually does once the camera is gone. Underneath sits the harder question, whether the thing that made the work worth watching survives a change of tools, and where exactly it gets lost when it does not.