GLITCHFriday 28 August13:00–14:00TalksEN
The Final Call, sponsored by CAISTING AI
Digital actors walk onto the set
A live casting run from the first scan to a signed licence, shown on stage instead of described on slides. You see the whole chain: what the scan looks like, what exactly enters the catalogue, what the scanned person agrees to, how the contract reads and what happens to that likeness afterwards. For actors and models this is the most concrete hour of the festival, because it is about the thing they put their name to.
Live debate
cAIsting.ai is a Polish platform for licensed digital likenesses for advertising. Beyond digital twins — faces of specific real people — it builds synthetic characters: new likenesses composed of traits from several people, unlike any one of them. Every piece of content featuring a digital face is machine-marked using the C2PA standard, with the mark tied to a specific license. A character from the catalog is therefore not an anonymous image, but an auditable digital identity with a documented chain of provenance. We design the production process around the obligations set out in the AI Act regarding the labeling of AI-generated content. The platform features only faces backed by a contract, compensation, and a verified person's informed consent.
What it covers
- A real double of a real model, step by step
- A voice cloned live through the microphone
- Casting, licensing and a decision made on stage
- What exactly does the actor sign?