Michal Pronobis-Pronski

Business Lead at cAIsting.ai. More than a quarter of a century on the client side at IKEA Poland, where he was responsible for brand positioning and communication platforms, including the one that still forms the backbone of the brand's communication in Poland. He launched the IKEA Second-hand platform on the Polish market. At cAIsting.ai he leads the business and communication side: translating technology into the language of brands, and making sure that what the industry promises can actually be delivered.