Sylvain Perret

A creative technologist and brand architect with over twenty-five years across the US, Europe, Asia and the Middle East. He co-founded one of Geneva's first digital agencies, working for Tag Heuer and Ray-Ban, and founded TakeHollywood, a Los Angeles rich-media platform that produced over 150 hours of original programming with Sophia Loren, Lauren Bacall and Robin Wright. Today he runs BakingSoda in Dubai, building AI-native brand and growth systems for the Gulf market.