Marc Horgues

Co-founder and creative director of OKCC, a creative and innovation agency in Paris. He runs AI strategy and generative content production for global brands, among them Louis Vuitton, L'Oréal, Chanel, Hennessy, Meta and Google. OKCC was selected for the LVMH Innovation Award and picked to represent France in the French delegation at SXSW 2026, and has collected a run of awards over the past five years. His subject is the part nobody photographs: how a generative pipeline survives a client, a deadline and a brand book.