Who
Jolanta Borowiec
Channel Director · TV · Poland
Director of Polsat Café, the thematic channel of Telewizja Polsat aimed mainly at women. She has run it since it went on air on 6 October 2008 in place of Polsat Zdrowie i Uroda, and answers for the schedule and for the channel's growth inside the Polsat group. Polsat Café plays the lifestyle market against TVN Style, BBC Lifestyle and TLC, reaches viewers through Polsat Box, Canal+ and cable, and has broadcast in HD only since 2016. The schedule mixes Polish and foreign programming, and the channel took its present logo in April 2020. Her seat is on the side of the business that decides what gets commissioned and what goes on air, which is the question this festival keeps asking about work made with new tools.
