In the programme
THE HUMAN FACE OF ARTIFICIAL INTELLIGENCE, SPONSORED BY CAISTING AI
Setting the standard for safe and ethical likeness licensing in AI productions
An hour on working with human likeness in AI production, legally and safely. Michał Pronobis-Proński (cAIsting.ai) takes the client's view: what brands and agencies are risking and how casting, licensing and talent payouts in one catalogue turn that risk into peace of mind. Łukasz Klimkiewicz (Taifun) shows how generative characters are made and labelled. Tomek Okulicz (AIVisioLab) looks at how AI is changing film professions. No end-of-the-industry visions: working solutions and a place for people.
- The grey zone: what brands and agencies are risking today
- Casting, licensing and royalties in a single catalogue
- How generative characters are made and labelled
- What AI is changing in film professions
Live debate
cAIsting.ai is a Polish platform for licensed digital likenesses for advertising. Beyond digital twins, the faces of specific real people, it builds synthetic characters: new likenesses composed of traits from several people, unlike any one of them. Every piece of content featuring a digital face is machine-marked using the C2PA standard, with the mark tied to a specific license. A character from the catalog is therefore not an anonymous image, but an auditable digital identity with a documented chain of provenance. We design the production process around the obligations set out in the AI Act regarding the labeling of AI-generated content. The platform features only faces backed by a contract, compensation, and a verified person's informed consent. The technology behind it is built by the studio Taifun: its tech lead and software architect, Łukasz Klimkiewicz, builds the backend and generative pipelines, including forensic watermarking and AI Act-compliant content provenance labelling. On the business side the company is represented by Michał Pronobis-Proński, its Business Lead, who spent more than a quarter of a century on the client side at IKEA Poland, responsible for brand positioning and communication platforms. At the festival cAIsting.ai sponsored the panel The Human Face of Artificial Intelligence, an hour in the GLITCH room on working with human likeness in AI production, legally and safely, with Pronobis-Proński, Klimkiewicz and Tomek Okulicz of AIVisioLab.
Who's on stage
Michal Pronobis-Pronski
Business Growth · Strategy · Poland
Business Lead at cAIsting.ai. More than a quarter of a century on the client side at IKEA Poland, where he was responsible for brand positioning and communication platforms, including the one that still forms the backbone of the brand's communication in Poland. He launched the IKEA Second-hand platform on the Polish market. At cAIsting.ai he leads the business and communication side: translating technology into the language of brands, and making sure that what the industry promises can actually be delivered.
Lukasz Klimkiewicz
Software Architect · Engineer · Poland
Tech Lead & Software Architect at Taifun. Builds the backend and generative pipelines behind cAIsting.ai — a platform for licensed AI identities featuring forensic watermarking and AI Act-compliant content provenance labeling. Previously spent nearly a decade building tools and automation for VFX, post-production and media.
Tomek Okulicz
Creative Director · Director · Poland
AI Creative Director at AIVisioLab, a commercial director and producer who has spent years combining traditional filmmaking with new technologies. He works across TV campaigns, digital content and branded content, increasingly using AI as a tool to support both the creative and the production process. He has worked on AI-driven projects for brands and organisations including NASK, Auchan, Opoczno, Orange, GLS, Leroy Merlin, MG Motors and McDonald's.
