Who
Etienne Dejong
Producer · Creative Director
A television format man, in the trade since 1989. He started at Endemol, the Dutch format factory, and stayed sixteen years: the first eleven as an executive producer, then five as international consultant and creative director.
The next twelve years went to Talpa Media, in three different roles and across two continents. He came in as a content manager in Hilversum, returned there as international creative director, then spent five years running global productions, and from 2017, out of Shanghai, took charge of content, production and licensing for China. In between he was associate creative director at White Smoke Media.
From 2022 to 2024 he was head of content and productions for South-East Asia at ITV Studios in Singapore, then a media specialist at Triple, and after that global director at Metavision Global Entertainment. Since the autumn of 2025 he has been a creative partner at The C-Collective.
