K MAG

K MAG is a Polish magazine covering style, culture, art and fashion: film and streaming, music, design and the phenomena around them. It appears in print and as a daily updated online portal, with social media, a radio programme and podcasts, alongside its own shop and formats for readers' work. As a media patron it carries the festival to an audience that treats culture as a daily habit. The site's own title is K MAG, a magazine about style, culture, art and fashion, and its front page mixes long interviews with artists and musicians, film and series reviews and recommendations, such as lists of Scandinavian films to find on streaming services, coverage of exhibitions in Warsaw institutions, texts on fashion, design and cars, reports on cultural policy, including the law on the social security of artists, and pop-culture quizzes for readers. It also publishes pieces on how artificial intelligence meets culture, from a new album about AI and religion to studies of bias in AI assistants. The magazine is co-owned by Piotr Zientara, CEO of the festival's technology partner Xfaang, who is also on the festival's guest list.