IMS Sensory Media

IMS Sensory Media builds sensory branding for retail and public space: in-store music and radio, scent marketing, digital signage, video walls, interactive screens and the systems that run the content on them. The premise is that sound, smell and image reach the limbic system before they reach reason, so a brand is remembered through the senses. It works across shopping centres, chains and showrooms in Poland and abroad. The company defines sensory branding as a sensory showcase of the brand, tailored from music, aroma or visual setting, that acts on customers' senses and emotions, builds their attachment to the brand and increases sales. As results it lists a positive atmosphere suited to the profile of the audience, a fragrance or music logo that shapes the image of the brand, and customers who stay longer at the point of sale. Its offer is organised into in-store media advertising, specialised digital signage devices such as touch displays for malls and gift card kiosks, digital signage content management with interactive applications, scent marketing for scenting stores and rooms, and the site also carries sections for financial data and reports and for investor recommendations and presentations. It cites market research in which music is the stimulus most often named for improving shoppers' mood, and explains the approach by the way the limbic centre processes emotion.