The Color of Motion
A car commercial that moves through constantly transforming, painterly worlds, turning the journey itself into the expression of the brand.
By Joonhyuk Kang
Country 
South Korea
South KoreaStatus Finalist
Category Ad / Commercial
Synopsis
A car commercial built around movement through constantly transforming, painterly worlds. The film uses color, landscape and fluid visual transitions to turn the journey itself into the central expression of the brand.
Category results
- 3rd placeBest Commercial